Book Promotion is the Monthly Theme for January and February 2011.

This discussion will help direct you to some of the Book Promotion Resources you’ll find at SPAN.

Defined: To provide a manageable scope at this time, we will limit our discussion of book promotion projects to those that build awareness of yourself, your publishing company, and your books to your target market. We will include projects such as book awards, media campaigns, public speaking, reviews, and building your platform.

Although promotional, we leave activities like social media, direct sales, book distribution, advertising, online marketing (including web sites), newsletters, and copywriting until another time.

To begin with here are some links to get you started:

Here is our SPANpro Monthly Theme Page:

http://spanpro.org/monthly-theme-promotion-jan-feb-2011

 
(This page is open to all users until the end of February, at which time it becomes exclusive to SPANpro Members – their membership fees support this community. Thank you SPANpro Members!)

Here are links to our January eNewsletters:

The Executive Director's Blog January 21, 2011

The Executive Director's Blog January 25, 2011

Here are links to some outstanding posts on SPANnet:

http://www.spannet.org/group/bookmarketing/forum/topics/low-cost-ma...

http://www.spannet.org/forum/topics/giving-away-a-chapter-for

http://www.spannet.org/forum/topics/one-media-outlet-opens-doors?

As always, your posts, comments and insight help us achieve our educational mission, so please ad to this list!