Replies to This Discussion

Permalink Reply by Linda Cote on February 18, 2011 at 11:33am

Hi Bill,

 

My name is Linda Cote, I am the Sales Director at ForeWord Reviews.  I don't have any experience with the Jenkins Group.  But of course I would be happy to help you with any of the marketing opportunities at ForeWord!  Let me know if you are interested.  Or if I can help in any other way.

 

Happy Publishing!

Linda Cote

ForeWord Reviews

linda@forewordreviews.com

231-933-3699

Permalink Reply by Bill Birnbaum on February 19, 2011 at 12:03pm

Hi, Linda... Thanks so much for writing.  I'll "poke around" on the ForeWord website to get a feel for the services you offer.  Thanks, Bill

Permalink Reply by Brad Poulson on February 20, 2011 at 2:58pm

Bill,
It’s great to see our SPANpro Members active in the on line community - thanks for your support!

Because of your background in business strategy (as a matter of fact, our members should check out your platform at: http://www.douglasmountain.com/ ), it doesn’t surprise me you are using all your tools to evaluate your promotional options – I’m anxious to see what our members have to say about the Jenkins Group.

In the meantime, as you continue to plan, I’m confident the tools that are available to you through SPANpro will help you generate ideas and evaluate your options: Monthly Webinar, Webinar Recordings, Articles, Audio presentations, and more. There are several resources specifically related to publicity. As a reminder, click here for a review of the SPANpro Education Program and please notice the menu open on the left. As you click though the options under Educational Program, you'll get an overview of the recourses that are available to you as a SPANpro Member.

Once again, thanks for being here and for you financial support of our nonprofit. If I can be assistance to you in accessing your benefits, please do not hesitate to contact me.

Respectfully,

Brad Poulson
SPAN Communications Director
bradpoulson@spannet.org  

PS.
An overview of some of the services offered by ForeWord to our SPAN members can be seen in Linda Cote’s excellent Blog.

And as you are evaluating your options, please consider services and quotes from SPAN's other Sponsors and Advertiser- like you, they are helping us "keep the lights on!"

Permalink Reply by A marketing maven on February 20, 2011 at 5:03pm

Bill -

 

I know the Jenkins group a bit from their IPPY awards, which are well known and respected, but I've not had a client use their other services. It looks like these are pretty "boiler plate" and not really customized for a particular book.

 

Let me throw out another idea for you. About Books offers customized marketing and media plans as well as full customized media kits for independent publishers.  Each piece is developed and designed with your specific needs in mind.

 

A good marketing/media plan has to start with the author's goals, market, time and investment in mind. There are lots of ways to "flush" good money in this business and it will surely happen if you haven't first developed a good road map of where you are trying to go with your book and your platform. Remember the old saying, if you don't know where you are going any road will get you there.

 

Take a look at the ABI marketing services and then call Debi Flora to do a needs assessment and make a recommendation of a package that will fit your needs.

http://about-books.com/services?cid=12

 

Carol

Carol White Marketing * P O Box 1115 * Wilsonville, OR  97070

The Marketing Maven * www.carolwhitemarketing.com * 888 522 8747

Speaker, Writer & Marketing Coach

A member of IBPA, SPAN, NSA, & NWABP

Official Marketing Coach for About Books, Inc.

Follow me on Twitter: amarketingmaven

Permalink Reply by James Andrew Barnes on February 21, 2011 at 10:07am

Hi Bill - I'm from Jenkins Group -- I edit the IndependentPublisher.com website and newsletter and I'm director of our book awards programs. IP.com is a great site for reading informative articles -- and for telling your own story.

We have a Highlighted Titles section to showcase newly published titles, and our Share Your Story encourages you to tell us about your publishing journey and maybe get published on our site. Our Independent Publisher Book Awards is the biggest and most comprehensive awards contest in publishing, with 69 national categories, and regional contest, and special awards for Outstanding Books of the Year.  The book awards have been so successful and given so many authors and publishers an affordable, effective promotional tool, that we've added four other contests,  for business books, lifestyle/homestyle books, children's books, and ebooks.

 

Get the whole scoop at www.IndependentPublisher.com, and I welcome you to get in touch about any questions.

 

Permalink Reply by Kim Hornyak on February 21, 2011 at 10:49am

 

Hi, Bill. Nice to see your post. Jenkins Group offers a number of marketing and promotion opportunities for small and independent publishers. Our goal is to help you to compete and make a success of your publishing project.

 

REVIEW DIRECT is a monthly e-newsletter sent to librarians and independent bookstores. Within the newsletter is a link to a PDF that showcases all of the participating titles for the month. Each title listing features a front cover image, a brief description and basic book details, along with your contacts information so that interested parties may connect with you directly. This has been a very successful marketing vehicle for many publishers, and librarians especially have indicated that they enjoy being introduced to important work that is coming from areas outside of the large, royalty publishing houses.

 

THE CRITIC'S BOOKSHELF is a monthly e-catalog of books available for review. The PDF looks similar to the Review Direct PDF with cover images and descriptions, etc. Reviewers have been very receptive and several publishers have been very successful, obtaining reviews and endorsements from reviewers at magazines, newspapers, in radio, television, and also via online bloggers, top Amazon.com reviewers, etc.

 

These programs are designed to be efficient and affordable - much less costly than sending 20, 30, or 100 galley or book copies in a scatter-shot, cross-your-fingers, direct mail blast.

 

I'd be happy to send additional information your way. Please just contact me at your convenience.

 

Kind regards,

Kim Hornyak
Director of Book Marketing