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Product Extension Best Practices

This best practices post is a component of the PIP Program which is being developed with the intention of combating any mainstream stigma associated with self, or independent, publishing that exists in the market place.

We have created this post to gather input on criteria associated with this topic and its place within the PIP certification process.

We would like to encourage you to contribute your opinion, advice, and expertise on this subject, as a way to help the independent publishing community establish a qualitative process of evalutation for the PIP Program.

If you are interested in contributing to other topics associated with independent publishing, please visit the PIP index and do not hesitate to participate by contributing to those topics that are of interest to you:http://www.spannet.org/page/pip-input-criteria

To read, or critique, the current PIP statement of purpose, visit: http://www.spannet.org/group/PIPcertification/forum/topics/pip-stat...

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Permalink Reply by Pavarti K. Tyler on June 27, 2011 at 7:56am

What does this mean?

Permalink Reply by Bradley Flora on July 6, 2011 at 2:22pm

Pavarti,

This product extension best practices thread is referring to the opportunities that can be created by taking your content, or an element of your content, and expanding it into a new medium, beyond the original published format, with the goal being to create another revenue stream for your business.

This is a pretty wide ranging topic, and can include the most obvious examples, such as, starting with a pbook and then adding an ebook or audio book to the production cycle; starting with a children's book, and creating a plush toy based on a character in the story; or even starting with an adult fiction title, and then creating a poster based on a dramatic scene from the book.

This isn't about marketing your original product, the book. It is about expanding your contents potential by adding a new product to your line up that could be in demand by your core demographic.

Just today I saw blog post by Sally Adams, here on SPANnet, that references this concept, and refers to it as "bundling" and I think while it does run parallel, it may help to explain it further:

http://www.spannet.org/profiles/blogs/bundling-author-talents?xg_so...

Permalink Reply by Pavarti K. Tyler on July 6, 2011 at 2:46pm

Thank you so much for taking the time to explain this too me, put that way I completely understand.

Pav

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