Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But creating a leadership image is an intangible marketing tool. It is something people think when they hear your name: “He/She is the author of a great book about … .” This feeling is created through consistent, concise and persistent communication with a target segment.  How to do that? Find out at Book Selling University, Oct 24-25 in Philadelphia  http://tinyurl.com/qzg9by9