APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe your promotional plans and tell what your budget is for advertising, direct mail, personal presentations, tours or any other activities you intend to perform.” This plan and your cover are the two most important parts of your proposal. A weak book with a strong promotional campaign will almost always outsell a well-written book that is not promoted heavily.

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