Helping Publishers Sell More Books in More Ways
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APSS Staff Adapt to survive in businessAdvice from a SEAL commander: “ Survival is not about who's the strongest or fastest, but who can best adapt to change. Navy SEALs are mast… Started by Brian Jud |
0 | Oct 13, 2015 |
APSS Staff A Lesson From Jeff Bezos: Opportunity Before ProductMany publishers first create a book and then look for ways and places to sell it. Instead, research the conditions that are best for growth… Started by Brian Jud |
0 | Sep 28, 2015 |
APSS Staff Monkey Traps and MarketingThere is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small h*** in a coconut, hollow it out and fill… Started by Brian Jud |
0 | Sep 17, 2015 |
APSS Staff Be “positively negative.”When most people see a new idea they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have… Started by Brian Jud |
0 | Aug 31, 2015 |
APSS Staff Survival skills for startups“The two most basic survival skills for startups are understanding the concept of ‘win-win,’ and how to forecast profits and losses.” (Wall… Started by Brian Jud |
0 | Aug 26, 2015 |
APSS Staff TV opp for authors“’Late Night With Seth Meyers’ has become a haven for writers, particularly novelists, with the host welcoming more than a dozen authors in… Started by Brian Jud |
0 | Aug 9, 2015 |
APSS Staff Do you want to write a better press release?Use the copywriter's formula AIDA. First get the reader’s Attention, then expand by increasing Interest. Next, add a few points to hook the… Started by Brian Jud |
0 | Aug 4, 2015 |
APSS Staff Finding new ideas is like prospecting for goldFinding new ideas is like prospecting for gold. If you look in the same old place where everyone else is looking you will only find tapped… Started by Brian Jud |
0 | Jul 22, 2015 |
APSS Staff Write a good book before marketingSome authors write a book that readers pick up and can’t put down. Others write a book that readers put down and can’t pick up. Which is yo… Started by Brian Jud |
0 | Jul 12, 2015 |
APSS Staff Look to the past for ideas.History is loaded with creative analogies. Napoleon marching on Moscow is really just project management. Mao waging a guerrilla war is lik… Started by Brian Jud |
0 | Jun 30, 2015 |