APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'Jud' (126)
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APSS Staff Overcome rejection and negativity by taking actionAcceptance of your less-than-successful ventures (otherwise known as failures) is strength. There is really no such thing as failure – you… Started by Brian Jud |
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Aug 13, 2014 Reply by Editions Dedicaces |
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APSS Staff Use direct marketing effectively and get more responsesThe foundation of direct marketing is to get people to act – to place an order for your book or to request more information about your cons… Started by Brian Jud |
0 | Aug 12, 2014 |
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APSS Staff A novel way to write a business planAs businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb… Started by Brian Jud |
0 | Aug 11, 2014 |
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APSS Staff Be first, different or betterBooks are commodity items, and are difficult to differentiate physically. Differentiate by content, service or identity (positioning). Started by Brian Jud |
0 | Aug 6, 2014 |
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APSS Staff See free book-marketing info from the gurusSee my free book-marketing newsletter with info from Dan Poynter, John Kremer, me and many others, plus tips on cover design, distribution,… Started by Brian Jud |
0 | Aug 5, 2014 |
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APSS Staff Search for golden buyersSearching for new buyers is analogous to what old-time miners went through when prospecting for gold. They increased their chances of succe… Started by Brian Jud |
0 | Jul 30, 2014 |
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APSS Staff Think creatively to increase your options"It's not creative unless it sells," goes the advertising line. You can have the greatest idea in the world, but if you can't sell it you w… Started by Brian Jud |
0 | Jul 29, 2014 |
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APSS Staff Is your book unique? Probably not.When some authors come to me for book-marketing help, the often begin by telling me, “There is no other book like mine.” In many cases they… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Can you sell more than 1000 books?In a recent discussion online, I was asked, “How many authors are up to the task of selling 1000 books?” My immediate (unpublished) respons… Started by Brian Jud |
0 | Jul 23, 2014 |
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APSS Staff Ask the right questions in early strategy discussionsAsk “what to do” in the early stages of book-marketing-strategy development. “How to do it” comes later. Started by Brian Jud |
0 | Jul 17, 2014 |
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