APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (172)
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APSS Staff Monkey traps and marketingThere is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small h*** in a coconut, hollow it out and fill… Started by Brian Jud |
0 | Aug 27, 2014 |
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APSS Staff Do a little research on your topic before publishingWhen some authors come to me for book-marketing help, the often begin by telling me, “There is no other book like mine.” In many cases they… Started by Brian Jud |
0 | Aug 26, 2014 |
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APSS Staff Don't be like most other publishersMany publishers think every person in the United States is a prospective customer for their titles and they waste significant sums of money… Started by Brian Jud |
0 | Aug 22, 2014 |
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APSS Staff Dynamic marketing strategyMarketing strategy is not a once-and-for-all choice but a vision that can, and should evolve. Started by Brian Jud |
0 | Aug 21, 2014 |
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APSS Staff Prioritize your sales opportunitiesOnce you define your target markets, prioritize them according to the order in which you will pursue them: With which segments are you most… Started by Brian Jud |
0 | Aug 20, 2014 |
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APSS Staff A proven book-marketing strategyA key to profitable book marketing is to divide your target readers and buyers into specific market segments Started by Brian Jud |
0 | Aug 19, 2014 |
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APSS Staff Overcome rejection and negativity by taking actionAcceptance of your less-than-successful ventures (otherwise known as failures) is strength. There is really no such thing as failure – you… Started by Brian Jud |
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Aug 13, 2014 Reply by Editions Dedicaces |
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APSS Staff Use direct marketing effectively and get more responsesThe foundation of direct marketing is to get people to act – to place an order for your book or to request more information about your cons… Started by Brian Jud |
0 | Aug 12, 2014 |
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APSS Staff A novel way to write a business planAs businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb… Started by Brian Jud |
0 | Aug 11, 2014 |
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APSS Staff Be first, different or betterBooks are commodity items, and are difficult to differentiate physically. Differentiate by content, service or identity (positioning). Started by Brian Jud |
0 | Aug 6, 2014 |
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