APSS - Association of Publishers for Special Sales
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All Discussions Tagged '' (236)
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APSS Staff Book Endorsement EtiquetteGenerally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be… Started by Brian Jud |
0 | May 2, 2017 |
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APSS Staff Tip for writing a short storyA college class was told they had to write a short story in as few words as possible, and the story had to contain the following three thin… Started by Brian Jud |
0 | Apr 23, 2017 |
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APSS Staff Will your new book have life after birth?The book-marketing process does not start when your first books are delivered. There are many marketing actions you can take before your b… Started by Brian Jud |
0 | Apr 15, 2017 |
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APSS Staff What are the Ten Secrets of “Lucky” Marketers?“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Ask questions in a way that will stimulate multiple responses.If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff Have the courage to pick up that phone and call your prospectTo not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w… Started by Brian Jud |
0 | Mar 22, 2017 |
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APSS Staff Define your target readers with the Five Ws:When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Market to people -- not segmentsRemember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can de… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff What does failure do for you?Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn t… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Do you just sell books? If so, think again.Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits. Here is an exampl… Started by Brian Jud |
0 | Feb 2, 2017 |
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