APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

“Lucky” Marketers …
1. Know that people buy the benefits (to them) of the book’s content get buyers
2. Seek profitable sales to build their business
3. Plan, implement the plan, evaluate the results, make necessary changes, implement changes, evaluate …
4. Define their target prospects and don’t try to promote to “everybody”
5. Create a quality product based on market need
6. Perform “perpetual promotion” to niche prospects
7. Promote with passion
8. Sell to buyers in non-bookstore markets: retail and non-retail
9. Price their book on its value, not competitive prices
10. Have a long-term perspective
11. Always give more than expected

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