APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
| Discussions | Replies | Latest Activity |
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APSS Staff Eliminate the competitionThere were over 425,000 new titles published in 2016. On an average business day, 1500 new titles were released with 1500 new authors compe… Started by Brian Jud |
0 | Jan 28, 2017 |
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APSS Staff What is the value of your content?The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco… Started by Brian Jud |
0 | Jan 15, 2017 |
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APSS Staff Are you solving the right problem?Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff Selling books to corporate buyers is like exercisingEvery January my gym gets crowded with people trying to follow their New Year’s resolutions. By February most have given up. It’s harder th… Started by Brian Jud |
0 | Jan 5, 2017 |
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APSS Staff Negotiate with a "poker face"Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre… Started by Brian Jud |
0 | Dec 20, 2016 |
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APSS Staff Define problems before solving themWhen generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t… Started by Brian Jud |
0 | Nov 20, 2016 |
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APSS Staff It's not about your bookThe non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat… Started by Brian Jud |
0 | Nov 12, 2016 |
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APSS Staff Beware the marketing icebergThe publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar… Started by Brian Jud |
0 | Nov 2, 2016 |
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APSS Staff Here’s a creative marketing ideaHenry Ford invented the modern charcoal briquette from sawdust and scrap wood generated in his automobile factory. Ford encouraged people t… Started by Brian Jud |
0 | Oct 21, 2016 |
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APSS Staff Watch your body language when sellingAccording to the Aili McConnon (Wall Street Journal, Oct 3, pg R8), striking the right balance of power and authority with warmth and empat… Started by Brian Jud |
0 | Oct 7, 2016 |
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