APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
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APSS Staff How can Gillette help you sell more books?Competitors have known for decades that Gillette controls when the men’s shaving market moves on to the next generation of razor and blade.… Started by Brian Jud |
0 | Oct 3, 2014 |
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APSS Staff Energize your marketing effortsPreparing strategy and marketing plans is analogous to what tracks are to a train. They keep the train heading towards its destination but… Started by Brian Jud |
0 | Sep 30, 2014 |
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APSS Staff Where else can you look for prospective buyers?Finding new buyers for your books is like prospecting for gold. If you look in the same old place where everyone else is looking you will o… Started by Brian Jud |
0 | Sep 29, 2014 |
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APSS Staff What do books have in common with McDonalds?How important is your image among potential corporate buyers? Consider this example. What would happen if McDonalds ability to raise financ… Started by Brian Jud |
0 | Sep 24, 2014 |
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APSS Staff 12 ways to increase your sales and profitsThere are at least 12 ways in which Book-Selling University can help you sell more books, become more profitable, get faster cash flow, red… Started by Brian Jud |
0 | Sep 23, 2014 |
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APSS Staff Make your book stand outPotential customers are aware of pricing differences and many decisions are based solely on price when presented with comparable alternativ… Started by Brian Jud |
0 | Sep 18, 2014 |
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APSS Staff Take action!Much of the world has its defenses up to keep out new ideas. You need to become a warrior and do what is necessary to make your idea a real… Started by Brian Jud |
0 | Sep 11, 2014 |
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APSS Staff A handy planning deviceI created a weekly planning guide seen at www.bookapss.org/planpocketguide.doc. Just print it out as a two-sided document and fold it in th… Started by Brian Jud |
0 | Sep 10, 2014 |
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APSS Staff Sell non-returnableAlthough some buy on a returnable basis (discount stores, warehouse clubs, supermarkets and airport stores) most non-retail buyers (corpora… Started by Brian Jud |
0 | Sep 9, 2014 |
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APSS Staff Keep unit cost downThe lower your unit cost the greater your profitability at the same selling price. In special marketing you print to fill orders since buye… Started by Brian Jud |
0 | Sep 8, 2014 |
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