APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (162)
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APSS Staff Do people buy cars?“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin… Started by Brian Jud |
0 | Aug 9, 2015 |
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APSS Staff Why seek book sales outside of bookstores?The special-sales market is actually larger in size -- more than twice as large -- than the bookstore market. If you do not seek book sales… Started by Brian Jud |
0 | Aug 4, 2015 |
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APSS Staff Target your promotionTarget your marketing messages to those segments with the highest revenue potential. That may not be the largest segment, but the one that… Started by Brian Jud |
0 | Jul 22, 2015 |
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APSS Staff When is the sale made?A sale is made before you even meet your prospects (buyer, media, meeting planner). Learn as much as you can about the person, company, sho… Started by Brian Jud |
0 | Jul 12, 2015 |
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APSS Staff How to sell 1,000,000 books in a yearIf your goal is to sell 1,000,000 books in a year there are two ways to do it. One is through bookstores, where you will have to find about… Started by Brian Jud |
0 | Jun 30, 2015 |
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APSS Staff What 25 relationships do you need to nurture?Make a list of all the people who can help you double the size of your business – including the next five major customers you need. Figure… Started by Brian Jud |
0 | Jun 22, 2015 |
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APSS Staff Ask the right questionsYou’ve heard, “Ask and you shall receive.” But you have to ask the right question to receive what you want. Bill Gates didn’t ask, “How do… Started by Brian Jud |
0 | Jun 10, 2015 |
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APSS Staff Create relationships with corporate buyers for more salesWhen things change quickly and when corporate buyers face great uncertainty, they want to deal with a company and people they know and have… Started by Brian Jud |
0 | Jun 3, 2015 |
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APSS Staff Consider the word “discoverability”How will people find your book? In a retail store, your book is one of many purchase options. People make an immediate comparison of your… Started by Brian Jud |
0 | May 24, 2015 |
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APSS Staff Stress for SuccessWhen in a tense situation, such as making a sales presentation to a corporate buyer, it’s better to deal with your nervousness by telling y… Started by Brian Jud |
0 | May 19, 2015 |
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