APSS - Association of Publishers for Special Sales
Helping Publishers Sell More Books in More Ways
Social Media
Support These Suppliers
All Discussions Tagged 'APSS' (162)
| Discussions | Replies | Latest Activity |
|---|---|---|
|
APSS Staff Solve readers' problems and sell more booksYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Feb 27, 2017 |
|
APSS Staff The marketing rule of threeTo have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And… Started by Brian Jud |
0 | Feb 15, 2017 |
|
APSS Staff Teddy Roosevelt on selling booksThe Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author… Started by Brian Jud |
0 | Feb 2, 2017 |
|
APSS Staff What is the value of your content?The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco… Started by Brian Jud |
0 | Jan 15, 2017 |
|
APSS Staff Are you solving the right problem?Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t… Started by Brian Jud |
0 | Jan 10, 2017 |
|
APSS Staff Negotiate with a "poker face"Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre… Started by Brian Jud |
0 | Dec 20, 2016 |
|
APSS Staff Define problems before solving themWhen generating ideas, solicit problems and not just solutions. People are driven to find solutions quickly, often without a complete and t… Started by Brian Jud |
0 | Nov 20, 2016 |
|
APSS Staff It's not about your bookThe non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat… Started by Brian Jud |
0 | Nov 12, 2016 |
|
APSS Staff Beware the marketing icebergThe publishing marketplace is like an iceberg. There are visible opportunities (bookstores), making it easy to chart a course. But there ar… Started by Brian Jud |
0 | Nov 2, 2016 |
|
APSS Staff Watch your body language when sellingAccording to the Aili McConnon (Wall Street Journal, Oct 3, pg R8), striking the right balance of power and authority with warmth and empat… Started by Brian Jud |
0 | Oct 7, 2016 |
© 2024 Created by Brian Jud
Powered by
