APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (162)
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APSS Staff What are you selling?When people ask you what you are selling, your initial answer is probably, “I sell books, of course.” But what they are really asking is, “… Started by Brian Jud |
0 | Feb 20, 2015 |
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APSS Staff A low-pressure closing techniqueAnswer a question with a question for a low-pressure closing technique. For example get the decision maker’s commitment to buy your book if… Started by Brian Jud |
0 | Feb 15, 2015 |
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APSS Staff Pick up that 200-pound telephone and call your prospects“To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull… Started by Brian Jud |
0 | Feb 4, 2015 |
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APSS Staff What are you selling? Are you sure?When people ask you what you are selling, your initial answer is probably, “I sell books, of course.” But what they are really asking is, “… Started by Brian Jud |
0 | Jan 29, 2015 |
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APSS Staff What's in a sales proposal?A sales proposal has three parts: 1) Strategy - the unique benefit of your content, 2) empowerment - get prospects to believe you can help… Started by Brian Jud |
0 | Jan 20, 2015 |
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APSS Staff Tony Robbins’ Rule #5 on how to give a presentationEmbrace spontaneity. “Some people clearly need a sequence in their presentation to be able to function, and I understand that. But you also… Started by Brian Jud |
0 | Jan 5, 2015 |
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APSS Staff Tony Robbins’ Rule #4 on how to give a presentationKnow your outcome. “You need an outline of what you want to do, but the key is to know your outcome. I pick outcomes that I’m passionate ab… Started by Brian Jud |
0 | Jan 3, 2015 |
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APSS Staff Tony Robbins’ Rule #3 on how to give a presentationGo deep quickly. “The question is to ask, ‘How am I going to engage them from the very beginning – to quickly get to what matters to them?’… Started by Brian Jud |
0 | Dec 23, 2014 |
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APSS Staff Tony Robbins’ Rule #2 on how to give a presentationRespect your audience. “It’s not enough just to know your audience. You’ve got to honestly respect them, too. You can’t influence someone y… Started by Brian Jud |
0 | Dec 22, 2014 |
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APSS Staff Tony Robbins’ Rule #1 on how to give a presentationTony Robbins’ Rule #1 on how to give a presentation (Fortune, Nov 17, 2014, p 129): Do your homework. “My first thing in preparing for a pr… Started by Brian Jud |
0 | Dec 16, 2014 |
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