APSS - Association of Publishers for Special Sales
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BSU-155 How to Launch a Special Sales Campaign Discussions (202)
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APSS Staff Post-Pub Marketing ChecklistThere are unlimited combinations of book-marketing actions you can take after your book is published. Here is a checklist you can use to ge… Started by Brian Jud |
0 | Apr 15, 2017 |
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APSS Staff What are the Seven Wonders of the Book-Marketing World?The Seven Wonders of the Book-Marketing World. I wonder … 1. What should I do next? 2. How I can more effectively use the Internet?… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Speed reding can help your marketing effortsLearn to speed read and increase your EyeQ advantage. Approximately 750,000 titles were published last year. If you are in the top 1% of ad… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff Take a broader view of your book's potential.The video program You’re On The Air trains authors to create and perform on television and radio shows. It also helped train civil engineer… Started by Brian Jud |
0 | Mar 22, 2017 |
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APSS Staff What does your book do?Say it in one sentence: (Title) helps (your target readers) who want (problem they want to solve) get (the reward they seek). Example: “How… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Know your target readersWhen asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff 2017 Publicity PlannerEvery year Paul Krupin (paul@directcontactpr.com) creates a forward-looking publicity calendar to help identify opportunities for people wh… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Dale Carnegie on selling booksThe Wall Street Journal had an interesting article about the relevant content of a book first published 80 years ago: “How to Win Friends a… Started by Brian Jud |
0 | Feb 2, 2017 |
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APSS Staff Be as persistent as a frogTwo frogs fell into a bucket of cream. The first frog, seeing that there was no way to get any footing in the white fluid, accepted his fat… Started by Brian Jud |
0 | Jan 28, 2017 |
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APSS Staff Entrepreneurial lesson from Ray KrocThe Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “The Fo… Started by Brian Jud |
0 | Jan 15, 2017 |
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