APSS - Association of Publishers for Special Sales
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BSU-155 How to Launch a Special Sales Campaign Discussions (202)
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APSS Staff Where to sell your books?There are two places in which you can sell books – in bookstores or outside of bookstores. That is an obvious statement, but sometimes publ… Started by Brian Jud |
0 | Jun 27, 2014 |
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APSS Staff Sell what people want to buyYou are marketing to people, not corporations. Creatively interpret market feedback so you fully understand people who make the buying deci… Started by Brian Jud |
0 | Jun 25, 2014 |
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APSS Staff When selling, create "Fear Filters"You may question why anyone would be afraid to buy your books. But in the corporate environment people have to explain to their bosses if t… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff 3 ways to sell more booksDo three things to create a sustainable series of large book orders: 1. Publish for uniqueness, 2. Develop a distinctive competence, and 3.… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff How to get on more TV and radio showsTV and radio producers are not looking for books or authors. They are seeking to create a good show for their audience, one that will incre… Started by Brian Jud |
0 | Jun 23, 2014 |
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APSS Staff What is marketing strategy?Marketing strategy is not a complex list of commandments to which you adhere blindly, regardless of changing circumstances. Instead, strate… Started by Brian Jud |
0 | Jun 18, 2014 |
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APSS Staff How to market books successfully?Publishing a book successfully will be less difficult if you begin with a topic that has proven demand, create a plan for its success and t… Started by Brian Jud |
0 | Jun 16, 2014 |
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APSS Staff Before you sign a contract with a distributor, ask ...Your distributor’s sales force will take your books to retail stores personally or through telemarketing. Large distributors also have majo… Started by Brian Jud |
0 | Jun 13, 2014 |
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APSS Staff Why promote frequently?Frequent promotion will create additional opportunities. You never know who will see or hear your message. There could be a publisher looki… Started by Brian Jud |
0 | Jun 10, 2014 |
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APSS Staff Printed book or ebook?Find an existing need for information and then satisfy that need with the appropriate form. This may be a book, audiocassette or video prog… Started by Brian Jud |
0 | Jun 6, 2014 |
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