APSS - Association of Publishers for Special Sales
Helping Publishers Sell More Books in More Ways
Social Media
Support These Suppliers
All Discussions Tagged 'book marketing' (71)
| Discussions | Replies | Latest Activity |
|---|---|---|
|
APSS Staff Focus on what you can control to increase salesMany publishers focus on the production process as the means of creating value. Their success is measured in terms of units moved to keep t… Started by Brian Jud |
0 | Dec 9, 2015 |
|
APSS Staff Have something more to sellYour book's content doesn’t sustain progress, it initiates progress. Have something people can buy from you to follow up (seminar, consult,… Started by Brian Jud |
0 | Nov 17, 2015 |
|
APSS Staff Adapt and succeedAdvice from a SEAL commander: “Adapt. Survival is not about who's the strongest or fastest, but who can best adapt to change. Navy SEALs ar… Started by Brian Jud |
0 | Nov 9, 2015 |
|
APSS Staff Do something today“Don’t put off for tomorrow what you can do today, because if you enjoy it today you can do it again tomorrow.” James Michner Started by Brian Jud |
0 | Oct 31, 2015 |
|
APSS Staff Listen to your prospectsIn a book-selling situation, ask questions and listen to the answers for reasons why the prospect will buy. “Most people do not listen with… Started by Brian Jud |
0 | Oct 13, 2015 |
|
APSS Staff How to get unstuckWhen you get stuck in your book marketing, think about what others would do. What people do you respect for creative achievement? A leader… Started by Brian Jud |
0 | Sep 28, 2015 |
|
APSS Staff A Lesson From Jeff Bezos: Opportunity Before ProductMany publishers first create a book and then look for ways and places to sell it. Instead, research the conditions that are best for growth… Started by Brian Jud |
0 | Sep 17, 2015 |
|
APSS Staff Improve your chances of getting people to invest in your business“Investors are more likely to invest in a business plan that has images of the product or prototype. And using the color red in logos or el… Started by Brian Jud |
0 | Aug 26, 2015 |
|
APSS Staff In what form should you publish?The innovation process succeeds when design intersects with strategy. Instead of thinking, “Should I produce a pbook or ebook?” Ask, “How d… Started by Brian Jud |
0 | Aug 9, 2015 |
|
APSS Staff Lower your book’s unit cost.The greater the quantity in which you print, the lower your unit printing cost will be. Therefore, some publishers print books and hold the… Started by Brian Jud |
0 | Aug 4, 2015 |
© 2024 Created by Brian Jud
Powered by
