APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'book marketing' (71)
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APSS Staff Break out of your safety zone"Never let failure make you risk-averse. Staying within your safety zone is the quickest way to mediocrity. Truly revolutionary accomplishm… Started by Brian Jud |
0 | Mar 9, 2016 |
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APSS Staff Action is not the same as accomplishment.Like the revving engine of a car stuck in traffic, you can be busy working without moving ahead. Do all the activities you planned, and th… Started by Brian Jud |
0 | Mar 6, 2016 |
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APSS Staff Sell to fewer buyers -- and make more moneyIf your goal is to sell 1,000,000 books there are two ways to do it. One is through bookstores, where you will have to find about 80,000 ne… Started by Brian Jud |
0 | Feb 28, 2016 |
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APSS Staff A library reference desk at your fingertipshttp://www.refdesk.com contains links to hundreds of tools to track down almost any information. For example, it links to dozens of encycl… Started by Brian Jud |
0 | Feb 19, 2016 |
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APSS Staff Create a flight plan to make your business take offPlanning is analogous to what pilots do before departure. They create a flight plan outlining how they will fly from one point to the other… Started by Brian Jud |
0 | Jan 31, 2016 |
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APSS Staff Have “Funnel Vision”Instead of having “Tunnel Vision” where you only see sales opportunities through bookstores, acquire “Funnel Vision” where you regularly ad… Started by Brian Jud |
0 | Jan 25, 2016 |
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APSS Staff Sell where your buyers buyIf potential buyers seek your type of book in libraries, then you have to make your books available in libraries. If they buy in bookstores… Started by Brian Jud |
0 | Jan 17, 2016 |
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APSS Staff Use this creative deviceOne of the most creative device ever invented is the keyboard. It contains the next great American novel; the press release that will make… Started by Brian Jud |
0 | Jan 10, 2016 |
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APSS Staff There are two types of innovationOne is incremental innovation where products are so similar to existing items that they require no major change in the consumers’ behavior… Started by Brian Jud |
0 | Jan 4, 2016 |
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APSS Staff Find the positive spin to every disasterIf you went on vacation and came back to find that your house had burned down, what is the first thing you would do if you knew you had lef… Started by Brian Jud |
0 | Dec 21, 2015 |
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