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All Discussions Tagged 'Brian Jud' (35)

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APSS Staff

Post-Pub Marketing Checklist

There are unlimited combinations of book-marketing actions you can take after your book is published. Here is a checklist you can use to ge…

Started by Brian Jud

0 Apr 15, 2017

APSS Staff

What are the Seven Wonders of the Book-Marketing World?

The Seven Wonders of the Book-Marketing World. I wonder … 1.     What should I do next? 2.     How I can more effectively use the Internet?…

Started by Brian Jud

0 Apr 6, 2017

APSS Staff

Speed reding can help your marketing efforts

Learn to speed read and increase your EyeQ advantage. Approximately 750,000 titles were published last year. If you are in the top 1% of ad…

Started by Brian Jud

0 Mar 27, 2017

APSS Staff

Take a broader view of your book's potential.

The video program You’re On The Air trains authors to create and perform on television and radio shows. It also helped train civil engineer…

Started by Brian Jud

0 Mar 22, 2017

APSS Staff

What does your book do?

Say it in one sentence: (Title) helps (your target readers) who want (problem they want to solve) get (the reward they seek). Example: “How…

Started by Brian Jud

0 Mar 7, 2017

APSS Staff

Know your target readers

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu…

Started by Brian Jud

0 Feb 27, 2017

APSS Staff

2017 Publicity Planner

Every year Paul Krupin (paul@directcontactpr.com) creates a forward-looking publicity calendar to help identify opportunities for people wh…

Started by Brian Jud

0 Feb 15, 2017

APSS Staff

Dale Carnegie on selling books

The Wall Street Journal had an interesting article about the relevant content of a book first published 80 years ago: “How to Win Friends a…

Started by Brian Jud

0 Feb 2, 2017

APSS Staff

The process of planning

As we enter 2017, remember that planning is not an event, but a course of action relating your firm's strengths and abilities (which change…

Started by Brian Jud

0 Jan 10, 2017

APSS Staff

Want to create a bestseller?

In his book Hit Makers: Why Thing Become Popular, author Derek Thompson offers a formula for creating a bestselling book. Readers “love and…

Started by Brian Jud

0 Jan 5, 2017

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