Helping Publishers Sell More Books in More Ways
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Discussions | Replies | Latest Activity |
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APSS Staff Don’t think that your book is the only one on its topic.That could lead you to believe that people will read it regardless of the marketing that you do (or don’t do)? If it is the only book on yo… Started by Brian Jud |
0 | Dec 11, 2018 |
APSS Staff Focus on the right thingsMany book publishers fail because they focus on the wrong thing. They try to sell their books instead of showing how the content can be use… Started by Brian Jud |
0 | Dec 4, 2018 |
APSS Staff When to use bold type?A Cornell study found that people notice bold listings 42% more than plain type when they read, and that the artful use of adjectives incre… Started by Brian Jud |
0 | Sep 27, 2018 |
APSS Staff Podcast-to-book successesAn article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize o… Started by Brian Jud |
0 | Jul 18, 2018 |
APSS Staff Billy Joel and book marketingI was listening to Billy Joel’s song “An Innocent Man” and the opening lines (“Some people stay far away from the door, if there's a chance… Started by Brian Jud |
0 | Jul 6, 2018 |
APSS Staff Just say "no" to some opportunitiesWhen you’re first starting a business venture, it pays to say yes to everything… But once you get clear on your strategy, you should turn d… Started by Brian Jud |
0 | Jun 24, 2018 |
APSS Staff Planning is important as a first step, but ...... it shouldn’t consume an inordinate amount of time, especially for a start-up. Focus on your customers, then start on your path in a con… Started by Brian Jud |
0 | May 16, 2018 |
APSS Staff Sometimes you need to blow your own hornA very successful orchestra arranger from Los Angeles was asked how he got to be in the top of his profession. He said he wasn't the most t… Started by Brian Jud |
0 | Apr 19, 2018 |
APSS Staff Have a new book by tomorrow.There are two things you can do immediately to create a new book. First, change the format of your existing product to deliver your content… Started by Brian Jud |
0 | Mar 21, 2018 |
APSS Staff Make your own luck“Luck occurs at the intersection of random chance, talent and hard work. There may not be much you can do about the first part of that equa… Started by Brian Jud |
0 | Mar 16, 2018 |