APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (160)
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APSS Staff Laugh your way to success?NY ad agency Peppercomm puts its leaders and employees through stand-up comedy training. Not only has it improved confidence and presentat… Started by Brian Jud |
0 | Aug 3, 2016 |
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APSS Staff Monkey traps and book marketingThere is a unique way to trap monkeys in the islands of the South Seas. The natives drill a small h*** in a coconut, hollow it out and fill… Started by Brian Jud |
0 | Jul 17, 2016 |
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APSS Staff Get more endorsements and testimonialsWhen soliciting endorsements and testimonials, choose celebrities or people well known to your target readers. Go about it the right way by… Started by Brian Jud |
0 | Jul 4, 2016 |
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APSS Staff Hear the knock of opportunityA leading school did a study that showed that its graduates performed well at first, but in ten years they were overtaken by a more streetw… Started by Brian Jud |
0 | Jun 8, 2016 |
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APSS Staff The key to fruitful collaborationYo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harv… Started by Brian Jud |
0 | May 27, 2016 |
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APSS Staff Ask a "fool" about your book-marketing ideasWhat did Renaissance kings do to break out of the groupthink environment their “yes men” advisors created? They asked a “fool.” It was the… Started by Brian Jud |
0 | May 17, 2016 |
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APSS Staff See the positive.When most people see something out of the ordinary they have a natural negative, uncomfortable bias. Instead, when you see a new idea, focu… Started by Brian Jud |
0 | May 10, 2016 |
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APSS Staff Ask, don't tellWriters know they should show and not tell, thus helping the reader understand and get involved with what the author is trying to communica… Started by Brian Jud |
0 | Apr 27, 2016 |
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APSS Staff Change your perspective and sell more booksYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Apr 19, 2016 |
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APSS Staff Ignore The Golden Rule and sell more booksThe Golden Rule is “Do unto other as you would have them do unto you.” That does not apply to book marketing. Instead, apply the Platinum… Started by Brian Jud |
0 | Mar 26, 2016 |
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