APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (160)
| Discussions | Replies | Latest Activity |
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APSS Staff Know your reader before writing your bookSome publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the… Started by Brian Jud |
0 | Jul 2, 2014 |
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APSS Staff Sell more books to fewer peopleThe book-buying public is extremely diverse in its reading and buying requirements. You will be more effective and efficient finding groups… Started by Brian Jud |
0 | Jul 1, 2014 |
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APSS Staff How to create an identity for your businessA successful business program is a combination of marketing (promotion, distribution, pricing) and non-marketing functions that create and… Started by Brian Jud |
0 | Jun 30, 2014 |
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APSS Staff Where to sell your books?There are two places in which you can sell books – in bookstores or outside of bookstores. That is an obvious statement, but sometimes publ… Started by Brian Jud |
0 | Jun 27, 2014 |
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APSS Staff Sell what people want to buyYou are marketing to people, not corporations. Creatively interpret market feedback so you fully understand people who make the buying deci… Started by Brian Jud |
0 | Jun 25, 2014 |
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APSS Staff When selling, create "Fear Filters"You may question why anyone would be afraid to buy your books. But in the corporate environment people have to explain to their bosses if t… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff 3 ways to sell more booksDo three things to create a sustainable series of large book orders: 1. Publish for uniqueness, 2. Develop a distinctive competence, and 3.… Started by Brian Jud |
0 | Jun 24, 2014 |
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APSS Staff How to get on more TV and radio showsTV and radio producers are not looking for books or authors. They are seeking to create a good show for their audience, one that will incre… Started by Brian Jud |
0 | Jun 23, 2014 |
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APSS Staff How to sell more books to non-bookstore buyersAPSS offers a new service for our members. Customize a one-on-one consulting package to your needs. See http://bookapss.org/customconsult/A… Started by Brian Jud |
0 | Jun 4, 2014 |
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APSS Staff Free book-marketing newsletterSee a free, bi-weekly book-marketing newsletter with info from Dan Poynter, John Kremer, Brian Jud and many others, plus tips on cover desi… Started by Brian Jud |
0 | May 23, 2014 |
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