APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (160)
| Discussions | Replies | Latest Activity |
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APSS Staff Four benefits of market segmentationMarket segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of… Started by Brian Jud |
0 | Aug 19, 2014 |
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APSS Staff What's the Big Idea?Book publishers rightfully believe they grow their revenue and profits by performing innovative marketing activities. But thinking about cr… Started by Brian Jud |
0 | Aug 13, 2014 |
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APSS Staff Narrowcast (vs. broadcast) and get a better responseDirect mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi… Started by Brian Jud |
0 | Aug 12, 2014 |
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APSS Staff Find a new group of buyersMarket segments consist of an identifiable number of people within the total population that exhibit a common need for the books you publis… Started by Brian Jud |
0 | Aug 11, 2014 |
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APSS Staff Publishers do it backwardsMany publishers accept a manuscript, produce the book and then seek a buyer for it. Instead, start with a market need and then find the con… Started by Brian Jud |
0 | Aug 6, 2014 |
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APSS Staff Do you sell non-fiction books?If so, do you want to sell more of them? “In the Spotlight” on the APSS home page regularly features a different special-sales (non-booksto… Started by Brian Jud |
0 | Aug 5, 2014 |
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APSS Staff CSI -- book publishingWhen police begin an investigation to solve a crime, they think about all the possible suspects who might have committed the felony. They n… Started by Brian Jud |
0 | Jul 30, 2014 |
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APSS Staff Do you want to write a better press release?Use the copywriter's formula AIDA. First get Attention, then expand by increasing Interest, then add a few points to hook the reader with D… Started by Brian Jud |
0 | Jul 29, 2014 |
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APSS Staff Put yourself under a microscopeI always admired the inventor of the microscope; he devised a tool to see what he didn’t even know was there. But he had a positive belief… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Lower your selling costs and sell more books more profitablySelling to an existing non-bookstore customer is less expensive than it is to acquire another customer. The more frequently people in speci… Started by Brian Jud |
0 | Jul 24, 2014 |
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