APSS - Association of Publishers for Special Sales
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BSU-152 Introduction to Book Marketing Discussions (236)
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APSS Staff Choreograph your marketingPublicity is like orchestrating a dance, a great piece of choreography. You need to line everything up with retailers, radio stations, tele… Started by Brian Jud |
0 | Jun 23, 2014 |
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APSS Staff How to get more hits on prospective buyersIt takes multiple impressions of a message to get potential buyers to make a buying decision. Seven is the number experts often cite. So ho… Started by Brian Jud |
0 | Jun 18, 2014 |
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APSS Staff Marketing is a dynamic functionStrategic marketing is the act of relating your firm's strengths and abilities (which change over time) to customers' needs (which also cha… Started by Brian Jud |
0 | Jun 16, 2014 |
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APSS Staff Find Your Three WordsAn article in yesterday's "Wall Street Journal" (Marketing Strategy Can Be Key to Success, pg B5) described an interesting approach to defi… Started by Brian Jud |
0 | Jun 13, 2014 |
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APSS Staff Your marketing should act, not reactYour decision to continue with the traditional distributor -- wholesaler -- bookstore channel should be a preference rather than a habit. Started by Brian Jud |
0 | Jun 11, 2014 |
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APSS Staff Which comes first?Some publishers define their customers in terms of the people who purchase and read their books. Instead, define your books in terms of the… Started by Brian Jud |
0 | Jun 10, 2014 |
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APSS Staff Want to sell more books?Don't define your customers in terms of the people who purchase and read your books. Instead, define your books in terms of the people who… Started by Brian Jud |
0 | Jun 6, 2014 |
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APSS Staff Before deciding to publish a new title ...Before deciding to publish a new title, ask yourself several questions. What is the benefit to the customer? Is anybody else doing it succ… Started by Brian Jud |
0 | Jun 5, 2014 |
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APSS Staff Want to sell more fiction?“In the Spotlight” regularly features a different special-sales (non-bookstore) topic. The current Spotlight is on information to help you… Started by Brian Jud |
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Jun 4, 2014 Reply by Editions Dedicaces |
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APSS Staff How to own your nicheCompetitive strategy is not only about carving out a niche. It is the creation of a unique and valuable position involving a set of activit… Started by Brian Jud |
0 | May 23, 2014 |
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