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BSU-152 Introduction to Book Marketing Discussions (236)
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APSS Staff Is your book unique? Probably not.When some authors come to me for book-marketing help, the often begin by telling me, “There is no other book like mine.” In many cases they… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Sell to emotional and rational motivesCorporate book-buying decisions are made on emotional and rational criteria. You can simply show up at a sales presentation and spontaneous… Started by Brian Jud |
0 | Jul 24, 2014 |
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APSS Staff Can you sell more than 1000 books?In a recent discussion online, I was asked, “How many authors are up to the task of selling 1000 books?” My immediate (unpublished) respons… Started by Brian Jud |
0 | Jul 23, 2014 |
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APSS Staff Ask the right questions in early strategy discussionsAsk “what to do” in the early stages of book-marketing-strategy development. “How to do it” comes later. Started by Brian Jud |
0 | Jul 17, 2014 |
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APSS Staff Bill Gates' favorite business bookIn the “Wall Street Journal” (July 12, 2014, page C3) Bill Gates talks about his favorite business book: “Business Adventures,” by John Bro… Started by Brian Jud |
0 | Jul 16, 2014 |
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APSS Staff Build on your promiseMove from a book-centric to promise-centric business model to attract and keep customers, improve relations with channel members, and bette… Started by Brian Jud |
0 | Jul 15, 2014 |
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APSS Staff Create a unique point of differenceWhen your book’s point of difference is imperceptible or nonexistent, the full burden of gaining consumer preference falls on pricing, pack… Started by Brian Jud |
0 | Jul 14, 2014 |
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APSS Staff Coordinate your marketing before pub dateThe final month before publication is devoted to following up with your printer, editors, producers, prospective buyers, distribution partn… Started by Brian Jud |
0 | Jul 11, 2014 |
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APSS Staff PlanWhen your book takes off like a rocket, make sure you are inside and in control, not outside hanging on for dear life. Started by Brian Jud |
0 | Jul 10, 2014 |
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APSS Staff Budget your resources properlySome business planners allocate a fixed percentage of sales to create their marketing budget. However, this makes marketing a consequence r… Started by Brian Jud |
0 | Jul 9, 2014 |
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