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All Discussions Tagged 'book marketing' (79)
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APSS Staff Define your target readers with the Five Ws:When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Market to people -- not segmentsRemember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can de… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff What does failure do for you?Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn t… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Do you just sell books? If so, think again.Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits. Here is an exampl… Started by Brian Jud |
0 | Feb 2, 2017 |
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APSS Staff Entrepreneurial lessons from Steve JobsThe Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “Steve… Started by Brian Jud |
0 | Jan 15, 2017 |
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APSS Staff Three things every author needsThree things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff How often to promote?“You need to run a TV ad at least 12 times if you want voters to remember your candidate,” said Jim Margolis. Similarly, you need repeat ex… Started by Brian Jud |
0 | Jan 5, 2017 |
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APSS Staff Who is your target reader?When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes to read about (their topic).” Either an… Started by Brian Jud |
0 | Dec 20, 2016 |
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APSS Staff Look for windows of opportunityWhen we first publish a book it's like entering a room with thousands of windows of opportunity. Over time we close some (fear, ego, not be… Started by Brian Jud |
0 | Nov 20, 2016 |
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APSS Staff The Seven Wonders of the Book-Marketing WorldI wonder … 1. What should I do next? 2. How I can more effectively use the Internet? 3. If I am making money? 4. Why there… Started by Brian Jud |
0 | Nov 12, 2016 |
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