APSS - Association of Publishers for Special Sales
Helping Publishers Sell More Books in More Ways
Social Media
Support These Suppliers
All Discussions Tagged 'Jud' (126)
| Discussions | Replies | Latest Activity |
|---|---|---|
|
APSS Staff Stop selling your books and make more money.This may sound odd for a publisher, but you can achieve the most success by not selling your book, but by selling the benefits buyers rece… Started by Brian Jud |
0 | Jun 22, 2015 |
|
APSS Staff Two types of innovationThere are two types of innovation. One is continuous innovation where products are so similar to existing items that they require no major… Started by Brian Jud |
0 | Jun 10, 2015 |
|
APSS Staff Write your marketing plan as you would a bookAs businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you comb… Started by Brian Jud |
0 | Jun 3, 2015 |
|
APSS Staff Use precision marketingPrecision marketing is about producing a consistent stream of relevant reminders that reach a targeted audience(s) frequently over a period… Started by Brian Jud |
0 | May 24, 2015 |
|
APSS Staff Follow up if you are rejectedHere is an example why. Jenna Lee was rejected after applying for a position as a TV news reporter. So she inquired seeking feedback that c… Started by Brian Jud |
2 |
May 19, 2015 Reply by Brian Jud |
|
APSS Staff Try “Chameleon Marketing.”Chameleons have the ability to change colors to fit in with their environment. You can change your marketing approach for each of your envi… Started by Brian Jud |
0 | May 12, 2015 |
|
APSS Staff Add benefits and sell more booksWhen you ordered a sandwich in a delicatessen, did it come with a pickle? You probably did not order that, but it came anyway. What unexpec… Started by Brian Jud |
0 | May 8, 2015 |
|
APSS Staff Focus on commonalities, not differencesDefining the needs of buyers in ever-narrowing niches is not the same as identifying new markets. The latter often requires de-segmentation… Started by Brian Jud |
0 | Apr 20, 2015 |
|
APSS Staff Be “positively negative.”When most people see a new idea they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have… Started by Brian Jud |
0 | Apr 4, 2015 |
|
APSS Staff Taking target marketing too far?Some people may have taken target marketing too far: “The wireless music box has no imaginable commercial value. Who would pay for a messag… Started by Brian Jud |
0 | Mar 27, 2015 |
© 2024 Created by Brian Jud
Powered by
