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All Discussions Tagged 'Jud' (126)
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APSS Staff Bill Gates' favorite business bookIn the “Wall Street Journal” (July 12, 2014, page C3) Bill Gates talks about his favorite business book: “Business Adventures,” by John Bro… Started by Brian Jud |
0 | Jul 16, 2014 |
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APSS Staff Build on your promiseMove from a book-centric to promise-centric business model to attract and keep customers, improve relations with channel members, and bette… Started by Brian Jud |
0 | Jul 15, 2014 |
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APSS Staff Create a unique point of differenceWhen your book’s point of difference is imperceptible or nonexistent, the full burden of gaining consumer preference falls on pricing, pack… Started by Brian Jud |
0 | Jul 14, 2014 |
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APSS Staff Coordinate your marketing before pub dateThe final month before publication is devoted to following up with your printer, editors, producers, prospective buyers, distribution partn… Started by Brian Jud |
0 | Jul 11, 2014 |
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APSS Staff PlanWhen your book takes off like a rocket, make sure you are inside and in control, not outside hanging on for dear life. Started by Brian Jud |
0 | Jul 10, 2014 |
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APSS Staff Budget your resources properlySome business planners allocate a fixed percentage of sales to create their marketing budget. However, this makes marketing a consequence r… Started by Brian Jud |
0 | Jul 9, 2014 |
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APSS Staff Orchestrate the books in your product lineA book is like an individual musical instrument. Your list of titles is like a group of instruments. They can function alone, but the condu… Started by Brian Jud |
0 | Jul 7, 2014 |
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APSS Staff Create multiple sources of revenueSupport your business with different “legs,” each of different width reflecting the amount of its revenue contribution. The main column may… Started by Brian Jud |
0 | Jul 4, 2014 |
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APSS Staff Time to evaluate progress and make necessary changesWe’re at halftime in 2014. Are you on target to reach your annual goals for sales, revenue or profit? Don’t wait until the end of the year… Started by Brian Jud |
0 | Jul 1, 2014 |
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APSS Staff Focus your efforts and resourcesIf you try to do a little bit of everything, you will not be able to create and maintain a distinct competitive advantage. Plan and coordin… Started by Brian Jud |
0 | Jun 30, 2014 |
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