APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (172)
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APSS Staff Which kind of book will you write?Some people write a book that once you pick it up you can’t put it down. Others write a book that once you put it down you can’t pick it up… Started by Brian Jud |
0 | Dec 7, 2014 |
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APSS Staff A piece of marketing PIEBook marketing is as simple as PIE: Plan what you will do, Implement that plan and then periodically Evaluate your progress and make any ch… Started by Brian Jud |
0 | Dec 4, 2014 |
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APSS Staff Outline for a quick marketing planA quick marketing plan has two parts: strategies (what) and actions (how). 1) What will you do in four areas: Product: (form -- printed an… Started by Brian Jud |
0 | Dec 1, 2014 |
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APSS Staff Find a need and fill itBefore you publish your book, find out if your content fills a market need. If not, how can you create new content or create a market need? Started by Brian Jud |
0 | Nov 25, 2014 |
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APSS Staff Eliminate boomerang booksReturns don’t come from consumers. They come from people in your value chain (retailers, distributors, wholesalers). Why do they return boo… Started by Brian Jud |
0 | Nov 21, 2014 |
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APSS Staff Create a new business plan for 2015Your business plan defines your company’s purpose and describes your marketing, financial, personnel and facilities plans and how they wil… Started by Brian Jud |
0 | Nov 18, 2014 |
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APSS Staff How can you be “positively negative?”When most people see a new idea they feel uncomfortable and have a natural, negative bias. Instead, when you see a new idea, focus initiall… Started by Brian Jud |
0 | Nov 13, 2014 |
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APSS Staff Three strategies for long-term growthThree strategies for growing markets over the long-term. 1) Distribution extension. Instead of distributing your books only to bookstores,… Started by Brian Jud |
0 | Nov 12, 2014 |
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APSS Staff Three strategies for hitting short-term sales targets in traditional markets1) Targeted marketing. Communicate directly with buyers to remind or inform them of how well the information in your book can benefit them… Started by Brian Jud |
0 | Nov 6, 2014 |
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APSS Staff Make more money selling your content -- not your booksThink about the form in which you will deliver your content. Dunkin Donuts sells coffee for $8.99 per one-pound bag. Keurig sells coffee fo… Started by Brian Jud |
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Nov 5, 2014 Reply by 1106 Design |
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