APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (172)
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APSS Staff Ten short tips to help you sell more booksHere are ten of Brian Jud's tweets from this week that may help you sell more books profitably. If you would like to follow me on Twitter y… Started by Brian Jud |
0 | Jan 24, 2015 |
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APSS Staff What does your book do?Say it in one sentence: (Title) helps (your target readers) who want (problem they want to solve) get (the reward they seek). Example: “How… Started by Brian Jud |
0 | Jan 20, 2015 |
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APSS Staff Use a creative process to build your plan.Ask yourself, and answer, questions stimulating innovative ideas. How many titles will I publish? At what price will they be sold? How will… Started by Brian Jud |
0 | Jan 9, 2015 |
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APSS Staff Integrate your marketing mixCreating and implementing a successful promotional strategy will be more effective if you integrate your promotional tactics with the other… Started by Brian Jud |
0 | Jan 5, 2015 |
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APSS Staff Sell more books to fewer peopleIf you want to sell 100,000 books through bookstores next year, you need to find 8300 new buyers every month. Or, you could find 10 corpora… Started by Brian Jud |
0 | Jan 3, 2015 |
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APSS Staff Stop selling your booksDon’t sell what your book is, but what it does. People do not buy your book per se, they purchase what the information in it can do for the… Started by Brian Jud |
0 | Dec 23, 2014 |
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APSS Staff Use types of innovationThere are two types of innovation. One is continuous innovation where products are so similar to existing items that they require no major… Started by Brian Jud |
0 | Dec 22, 2014 |
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APSS Staff Like the tree falling in the woods...Like the tree falling in the woods, your book will not make a sound if nobody hears your promotion. Frequently and consistently tell prospe… Started by Brian Jud |
0 | Dec 16, 2014 |
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APSS Staff Planning is not fortune tellingPlanning is simply thinking about what might happen in the market place or among your competitors, and then deciding in advance what option… Started by Brian Jud |
0 | Dec 15, 2014 |
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APSS Staff Plan like a pilotPlanning is analogous to what pilots do before departure. They create a flight plan outlining how they will fly from one point to the other… Started by Brian Jud |
0 | Dec 10, 2014 |
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