APSS - Association of Publishers for Special Sales
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All Discussions Tagged '' (236)
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APSS Staff Use all the promotional tools at the right timeThere are four general promotional tools you can use at different times – online of offline -- to accomplish your marketing goals. These ar… Started by Brian Jud |
0 | Jan 28, 2017 |
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APSS Staff Entrepreneurial lessons from Steve JobsThe Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “Steve… Started by Brian Jud |
0 | Jan 15, 2017 |
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APSS Staff Three things every author needsThree things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff How often to promote?“You need to run a TV ad at least 12 times if you want voters to remember your candidate,” said Jim Margolis. Similarly, you need repeat ex… Started by Brian Jud |
0 | Jan 5, 2017 |
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APSS Staff Who is your target reader?When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes to read about (their topic).” Either an… Started by Brian Jud |
0 | Dec 20, 2016 |
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APSS Staff Look for windows of opportunityWhen we first publish a book it's like entering a room with thousands of windows of opportunity. Over time we close some (fear, ego, not be… Started by Brian Jud |
0 | Nov 20, 2016 |
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APSS Staff The Seven Wonders of the Book-Marketing WorldI wonder … 1. What should I do next? 2. How I can more effectively use the Internet? 3. If I am making money? 4. Why there… Started by Brian Jud |
0 | Nov 12, 2016 |
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APSS Staff Find the positive spin to every disasterIf you went on vacation and came back to find that your house had burned down, what is the first thing you would do if you knew you had lef… Started by Brian Jud |
0 | Nov 2, 2016 |
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APSS Staff Choose projects wisely“It takes years to make a musical. So I’ve got to choose projects knowing that even if they open and close in a day, I will not regret the… Started by Brian Jud |
0 | Oct 21, 2016 |
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APSS Staff Book or movie?“Watching a movie about the Cuban Missile Crisis shows you a drama. Reading about it shows you a dilemma. The book makes you imagine the co… Started by Brian Jud |
0 | Oct 7, 2016 |
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