So you have a website, and have either implemented analytics into your system or are thinking about it.  But how do you make sure you are getting the most out of them?

Analytics, when used properly and strategically, can help build and formulate sales and marketing plans, track key performance indicators, and help you optimize your online presence for success.  They can prove what is working with your digital marketing and uncover what is not

On April 24 I hosted a free webinar titled Web Analytics: How to Use to Your Advantage.  If you weren't able to attend you can access a recording of the webinar here along with the Q&A.

During this webinar you'll

• Review the benefits of analytics
• Uncover various analytic tools and resources
• Discover valuable metrics
• Understand key benchmarks and performance indicators
• Learn tips for measuring conversion rates and optimization of your site

Download the Q&A and a recording of the webinar here:

http://www.sheridan.com/resources/books-resources/webinars