Comment

Comment by Brad Poulson on March 3, 2011 at 5:21am

Cynthia,

First thing this morning, your attractive post card really caught my eye. It’s a perfect example of an effective piece of “collateral marketing,” because I’m part of your target market – I buy books about the history of this time period. 

I’d be interested in knowing how you and your publisher, Fithian Press, intend to utilize it. It would be an educational discussion about how collateral marketing material (post cards, bookmarks, flyers, etc.) can be an effective part of a marketing plan. 

Based on your post card, and my reaction to it, I’d say it was meeting your goals! 

Respectfully,

Brad Poulson
SPAN Director
bradpoulson@spannet.org