The February 2020 Sales Informer gives APSS members discounts to display their books at niche events, such as the Academy of Criminal Justice Sciences Meeting. Feature articles help you go from  Author to Influencer (By Marika Flatt) and Brian Feinblum answers the question, How Hard Is It To Become A Best-Selling Author? Brian Jud’s column defines Non-Trade Marketing. This newsletter goes on to answer your questions about non-bookstore marketing and the Read It and Reap section introduces you to an APSS recommendation for a book that can help you and your business succeed.

This issue has a link to a new course in Book Selling University with the notice that all courses are now free for you to take. It also describes a benefit of APSS membership to make sure you are taking advantage of everything APSS has to offer. All Sales Informer newsletters continue with more tips for finding potential non-bookstore buyers, making sales presentations and negotiating large-quantity, non-returnable sales. Top Ten lists on a variety of topics give you information, ideas and actions for building your sales, revenue and profits as your business grows. Guest columnists add their expert knowledge on a variety of subjects. You will be introduced to a supplier recommended by APSS -- printers, editors, publishers and more that you may hire with complete confidence that you will be treated fairly and ethically. In “What’s the Big Idea” you will see humorous yet thought-proving ways to grow your sales.