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Perhaps the greatest deterrent to adequate distribution is the book’s cover design. Bookstore buyers judge books by their covers and a poor design will bury an otherwise excellent book.

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I agree. I just wrote an article about this subject on The Permanent Press blog. You can find a link to it at my cover design website.

http://www.lonkirschner.com

Go to articles and find the link for The Cockeyed Pessimist.

Enjoy,
Lon

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