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Ten Steps to Greater Sales and Profits -- New APSS Program

Many people dream of selling their books in large, non-returnable quantities, but most never do. They get mired in doubt, confused about how to proceed, and totally overwhelmed by the complexities of the process. To rectify that situation APSS has developed a step-by-step process that helps you get started and keep moving toward large, profitable sales. 

  • For non-fiction, fiction, children's books, cook books, or any genre. The tools in this program will lead you through a process that can help you sell more books to non-bookstore buyers.
  • You will find much of the information will help you increase your sales through bookstores, too.
  • The instructions in this kit provide you everything you need to reach the enormous opportunity for greater sales: where to find prospective buyers, how to contact them and how to make large, profitable sales.
  • This program gives you instructions, examples, forms and the details you need to implement a complete sales campaign.
  •  The steps can be duplicated, refined and customized to your level of skills, time and desire.

 

Here is some of the information you will receive in the ten steps of this program. More details on the information you will receive at each step, and the pricing for different options, may be found at http://tinyurl.com/zfgmhx5

 Step One: Discover how special sales can increase your sales, revenue and profits.

Once you understand the pros and cons of these two segments you can approach more effectively and efficiently

 

Step Two:  Define your target readers and buyers

Who are the people who can benefit the most from reading your content? Who else? The answers to these questions will make all your promotion and selling efforts ore effective and efficient.

 

Step Three: Promote

Unleash your niche promotion efforts so potential readers, buyers, retail-store managers and other prospects become familiar with you and your book's title.

 

Steps Four: Search for prospects among retail buyers to create new opportunities

Now it's time to begin contacting your potential retail buyers, showing them how they can benefit by ordering your books through the distributors and wholesalers with which they already work. Examples of non-bookstore retailers are discount stores, warehouse clubs, airport stores, supermarkets and pharmacies, museums, zoos and national parks, gift shops and specialty stores.

 

Steps Five: Search for prospects among non-retail buyers to create new opportunities

Corporations, associations, foundations, government agencies and the armed services buy books directly from publishers. Sales are typically made in large quantities, returns are rare and payment is received more quickly.

 

Step Six: Meetings with each prospect

Once you have a few good leads, meet with them to introduce yourself, confirm the buying criteria, learn objectives for the campaign, and discuss ideas for how to proceed.

 

Step Seven: Write your proposal

Describe how your book will most cost-effectively reach your prospect's stated objectives.

 

Step Eight: Initial presentation

Next, present your proposals to the decision makers. This information will help you prepare the content of your presentation and deliver it persuasively (vocally and visually); it includes tips for using audio/visual aids.

 

Step Nine: Negotiation

Negotiate in a way that creates long-term relationships resulting in recurring revenue. This report describes the traps to avoid, how to handle objections and how to make sales without high-pressure tactics.

 

Step Ten: Service the order

Once the order is placed, track it closely to make sure the correct books are shipped at the right time in the right quantity.

     This package will give you everything you need to begin your journey to more sales and profits. It may be purchased one step at a time or all at one time. The automated step-by-step timeline will help you pace yourself in either case.

 

For more details of the information you will receive and the pricing for different options may be found at http://tinyurl.com/zfgmhx5

 

If you want me to call you to discuss the details, let me know a number and a good time to call. My email address is BrianJud@bookapss.org. Or call me at (860) 675-1344.

 

To Your Success,

Brian Jud

Executive Director, APSS

BrianJud@bookapss.org 

 

 

 

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