With many of our members asking: "How do I get my book into the
Apple iBookstore?" we have created this page to help streamline the
process of searching for the information that goes along with this
new paradigm shift.
As you may already know, the new device from Apple will feature an
ebook App called “iBook." This App will allow for a proprietary
point of sales system through Apple’s iBookstore-much the same as
Apple has sold music through it’s iTunes store.
In addition, the iPad can read any DRM-free (Digital Rights
Management) epub, or PDF formatted file, as long as it is synced
through iTunes 9.1 or later.
This means that you can sell your ebook directly from your Web site
to iPad owners, just as long as it’s DRM-free, and they download it
to their computer, not directly to their iPad.
This technical shuffle means that the most direct, and probably
monetarily efficient, way to sell your ebook to iPad users will be
through the Apple iBookstore.
In other words, if you want to be selling a version of your book
that is copyright protected, and being read on the iPad, the best
way to accomplish this is by having it listed in the
you would like to publish directly with Apple, learn about the pros
and cons of such a move here.
The biggest downside to working
direct with Apple is that specific payment thresholds have to be
met before the publisher can receive a check. Additionally, Apple
will not help you market your book at all, meaning there may be
definite advantages to putting your book in the iBookstore through
1 of the 8 Apple approved content aggregators.
Each one has a slightly different business model, and variety of
distribution options (that extend digitally beyond Apple and the
iBookstore). Some are asking for a flat fee up front, others are
taking a percentage after Apple’s cut of the sales. Regardless of
who you choose, there are four things that will remain
• Apple keeps 30% of the sales off the top
• An ISBN is required for each eBook published
• Your ebook must validate in ePub check v. 1.0.5
• Apple will have a contract with the Aggregator, not with the
Most of the Apple approved content aggregators offer eBook
conversion, and some, like Ingram or Lulu, are providing the
service in a streamlined fashion to their current print and digital
Author keep 100% of proceeds after Apple’s cut (30% of sales), and
is charged a one time up front fee.
Author keeps 100% of proceeds after Apple’s cut, there is a $49 up
front fee, and a $19 annual fee thereafter. If needed they can
convert your manuscript to the required epub format, and/or help to
assign it an ISBN for $19 each, respectively.
They are the largest distributor of independent publishers in North
America. Specific pricing is not listed publicly, you can contact
them for pricing options.
Allows for digital publishing of content across many different
platforms, while the content owner maintains control. Contact them
for pricing options.
“Ingram can be the single source for publishers to store,
distribute, market, and sell content in both traditional and
digital formats.” Pricing is variable and is not listed
After Apple’s cut the publisher keeps 85.75% of the proceeds.
Already working with some of the largest book Publishers in the
world to deliver content to the iBookstore.
80% of the proceeds after Apple’s cut goes to the author. Lulu
offers eBook conversion and free ISBN registration. As well as “
distribution to other retail channels in all formats (paperback,
hardcover, and eBook.”
After Apple’s cut the publisher keeps 85.75% of the proceeds. They
require file submission in Microsoft Word .Doc format, and offer
support and advice on conversion and formatting.
The biggest difference between the 8 aggregators seems to be the
pricing structures. If you have any experience with any of the
above companies, please share any information you have in the
If you would like to be kept updated with any important changes to
the iBook distribution puzzle you can subscribe to Scott
Flora's, Executive Director blog
, where we will be posting
updates and information as they appear.
Some of our facts and numbers about the content aggregators came
from the Publishers Lunch Daily Newsletter. The online
article is no longer available to the general public, but is
available to members of the Publishers Marketplace.