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Be An Advertiser or Sponsor

Advertising and Sponsorship Opportunities with the Association of Publishers

for Special Sales

(Formerly SPAN)

 

 APSS is the newest source of help for independent publishers who want to increase their revenue and profits through sales to non-bookstore buyers. As an APSS supporter, you will reach a serious audience seeking different and better ways to increase their sales in large, non-returnable quantities. We have implemented new educational and marketing services to assist APSS members and support those who advertise their services to them.

 

Newsletter sponsorship/advertising

Our new monthly newsletter is The Sales Informer. It is sent on a controlled basis to approximately 4000 basic and full members. Articles are from a variety of experts on topics about marketing books in non-traditional ways.

 

Exhibit at our annual conference

APSS will hold our first annual special-sales conference on November 8-9 at the Wyndham Hotel in Philadelphia. The theme is: “From Book Publishing to Book Selling.” We expect approximately 125 publishers to attend. We will begin promoting it shortly and the exhibitor’s fee includes an advertisement on that landing page.

 

Sponsorship of individual landing pages

APSS has several pages that should draw additional hits. Examples are the group pages, and the pages for the Book Marketing Resource Center and the Special-Sales Resource Center.

 

Full Professional Sponsorship.

The SPAN home page averaged over 27,000 hits per month during 2012. You can expose your message to a qualified audience that is growing regularly (currently 4000 members with an increase of 15% in the paid membership during the first third of 2013). You get a quarterly report of impressions and click-throughs. We have intensive membership telemarketing and email drives with a goal of doubling APSS paid membership this year.

 

Advertisements are web banner advertisements that are displayed vertically down the right hand side of the APSS website. Ads are displayed in rotation, and change every time a visitor views a new page. In addition, ads are displayed on the static Advertisers Directory Page by category. Here are some of the ways in which you will benefit from becoming sponsoring organization.

 

Website Based Benefits

  • A branded landing page (on your topic) with tips, links to appropriate webinars, articles)
  • A listing on the Sponsoring Member Page with a link to your website
  • APSS logo for your website as a sign of support
  • 10% discount on advertising on the APSS website. You can receive additional exposure and name recognition among prospective clients.
     

Communication with APSS Members
     

  • Host and participate in a webinar on your topic
  • Included in four of the weekly emails to SPAN Partner organizations
  • Lead an “Open Mic” night on your topic
  • Participate in semi-annual Partner Retreats via telephone
  • One monthly email blast to all 4000 APSS members
  • Exposure as a Sponsor of the Month

 

Growth opportunities for your business

  • Two free APSS memberships for your employees
  • Discount on exhibiting at our annual conference
  • Discount for your clients to list a book(s) in the Premium Book Company’s special-sales programs ($25 savings off $250)
  • You may offer your clients a 50% APSS membership ($45) or two years for $89

 

 For more details and pricing information contact:

Brian Jud

Executive Director, APSS

Box 715,  Avon,  CT  06001-0715

 (860) 675-1344   ·   BrianJud@bookapss.org 

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