APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Brian Jud's Groups (10)

  • BSU-101 -- Defining Your Target Buyers

    1 member Latest Activity: Feb 9, 2018

    You cannot sell to "everybody" profitably. Discover how to define your target readers and buyers, organize them in groups and market to them…

  • BSU-142 Selling Books to the Academic Market

    42 members Latest Activity: Jul 1, 2015

    Instructor Sharon Castlen will explore the many ways publishers can sell to and through school libraries, bookstores, classrooms, and a multitude…

  • Sales Informer

    4 members Latest Activity: Mar 14

    This monthly ezine is sent to all APSS members. It contains regular columns with information and tips to…

  • BSU-100 Introduction to Special Sales

    35 members Latest Activity: Dec 11, 2018

    The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as…

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