APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
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APSS Staff Selling books is like exercisingSelling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y… Started by Brian Jud |
0 | Sep 26, 2017 |
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APSS Staff What is your secret weapon?What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a s… Started by Brian Jud |
0 | Aug 25, 2017 |
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APSS Staff Sell to a buyer's propensity to take risksWhen selling your books to corporate buyers, assess their appetite for taking risks. One way to do that is to ask them about the promotiona… Started by Brian Jud |
0 | Aug 22, 2017 |
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APSS Staff Do you shy away from taking a risk?Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita… Started by Brian Jud |
0 | Aug 7, 2017 |
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APSS Staff Sell what your book does, not what it is“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin… Started by Brian Jud |
0 | Jul 27, 2017 |
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APSS Staff Get a second chance after a bad presentationThe “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff… Started by Brian Jud |
0 | Jul 10, 2017 |
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APSS Staff Do you just sell books?If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits… Started by Brian Jud |
0 | Jun 30, 2017 |
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APSS Staff Solve buyers' problems and sell more booksWhen selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo… Started by Brian Jud |
0 | Jun 7, 2017 |
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APSS Staff 10 ways companies can use your books as promo itemsA company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways… Started by Brian Jud |
0 | May 24, 2017 |
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APSS Staff Special-sales lesson from TED talksTED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl… Started by Brian Jud |
0 | May 16, 2017 |
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