APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
| Discussions | Replies | Latest Activity |
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APSS Staff Lower your book’s unit costThe greater the quantity in which you print, the lower your unit cost will be. Therefore, some publishers print books and hold them in inve… Started by Brian Jud |
0 | Jul 16, 2014 |
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APSS Staff Sell in non-bookstore markets for greater total salesYou can sell more books to an entirely new market segment simply by using a little creativity. Amy Schoen’s title, Get it Right This Time i… Started by Brian Jud |
0 | Jul 15, 2014 |
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APSS Staff Get recurring revenue.In special-sales marketing, your customers may place a standing order (a given number of books to be shipped automatically on some predeter… Started by Brian Jud |
0 | Jul 14, 2014 |
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APSS Staff Eliminate competitionWhen you perform on the air, you may tell people to go to the bookstore to buy your book. But when the buyers get there, they see your titl… Started by Brian Jud |
0 | Jul 11, 2014 |
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APSS Staff Sell ebooks in large quantities to corporate buyers.We are working with a national bank that wants to reward customers, prospects and employees. We will set up a branded landing page as an eb… Started by Brian Jud |
0 | Jul 10, 2014 |
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APSS Staff Know your buyersAnalyze your potential buyers to find out where they look for information about topic. Is it online? Through word of mouth? From reviews? G… Started by Brian Jud |
0 | Jul 9, 2014 |
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APSS Staff Increase your revenue with sales to special marketsIncrease your sales in a marketplace somewhat larger in size than the bookstore market. If you do not seek book sales outside of bookstores… Started by Brian Jud |
0 | Jul 8, 2014 |
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APSS Staff Lower your acquisition costsSelling to an existing non-bookstore customer is less expensive than it is to acquire another customer. The more frequently people in speci… Started by Brian Jud |
0 | Jul 7, 2014 |
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APSS Staff Have a small niche? Expand it.Do you have a small niche market? A good strategy is to expand it. For example, I wrote a job-search book for college students. They don't… Started by Brian Jud |
0 | Jul 4, 2014 |
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APSS Staff “Cost” is different from “price”When negotiating large-quantity sales, do not negotiate just on price. Some publishers who are new to negotiating large book sales think “c… Started by Brian Jud |
0 | Jul 2, 2014 |
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