APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
| Discussions | Replies | Latest Activity |
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APSS Staff Get out of your comfort zone and sell more booksBook publishers rightfully believe that they should expand their marketing activity to non-bookstore buyers because not doing so results in… Started by Brian Jud |
0 | Aug 12, 2014 |
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APSS Staff Less discounting means more profitsWhen you sell to special markets, buyers may not have immediate access to competitive pricing. Product or brand managers are looking for a… Started by Brian Jud |
0 | Aug 11, 2014 |
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APSS Staff Be more profitable when selling in special marketsWhen negotiating sales of large quantifies of books to corporate buyers you can increase your flexibility since discounts are not fixed and… Started by Brian Jud |
0 | Aug 6, 2014 |
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APSS Staff Create relationships with corporate buyers for more salesWhen things change quickly and when corporate buyers face great uncertainty, they want to deal with a company and people they know and have… Started by Brian Jud |
0 | Aug 5, 2014 |
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APSS Staff Go to your buyers -- don't wait for them to come to youWhen selling books through bookstores, your book sits among competitive books on a shelf, waiting for prospective buyers to come to them. M… Started by Brian Jud |
0 | Jul 30, 2014 |
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APSS Staff Increase your profitabilityAs you know, the lower your unit cost the greater your profitability at the same selling price. In special marketing you print to fill orde… Started by Brian Jud |
0 | Jul 29, 2014 |
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APSS Staff Think minimum instead of maximumDo not look at special sales as a big project requiring you to change your business model overnight. Instead, what is the minimum you can d… Started by Brian Jud |
0 | Jul 25, 2014 |
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APSS Staff Prepare your sales presentations by knowing your audiencePreparation for a book-sales presentation is not about your book, it is about your prospect. And since every prospect is different, with in… Started by Brian Jud |
0 | Jul 24, 2014 |
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APSS Staff Use your book as a premium -- for yourselfA premium is an item given away to attract, retain or reward customers. It may also be provided as an incentive to purchase a particular p… Started by Brian Jud |
0 | Jul 23, 2014 |
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APSS Staff Don't forget the emotional buying criteriaCorporate book-buying decisions are made on emotional and rational criteria. You can simply show up at a sales presentation and spontaneous… Started by Brian Jud |
0 | Jul 17, 2014 |
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