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If your goal is to sell 1,000,000 books this year, there are two ways to do it. One is through bookstores, where you will have to find about 80,000 new buyers per month. And your initial out-of-pocket investment to print a one-month supply could be $80,000. On the other hand, you could find 100 buyers (about 8 per month) to each buy 10,000 books, or 10 buyers to each buy 100,000 books. And you do not have to print any books until you get paid to print them.

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