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What if you could wave a magic wand? What would you want to accomplish? This is an excellent question with which to begin. It is broad enough to let your prospect talk about overall or long-term objectives before getting down to the current needs. The sales manager wants to increase sales, and the marketing manager may want to introduce a new product into a new market. The Human Resources manager may want to increase employee productivity or safety. Each requires a different tactic in your proposal and presentation.

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