Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to Fortune magazine (January 2018, p 13), “Paneros’s idea is for the 620-location chain to reduce its assortment of nonbook items, like games and toys, and more cleanly present the books it does sell. The intention is to make book buying more inviting – not to mention more efficient, with cheaper rent. Right now, a typical Barnes & Noble is 26,000 square feet in size; in the future, many could be as small as 10,000 square feet.”