APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something Interesting, and if necessary make a Negative observation. And when making that observation, be “positively negative” by offering a twist that could make the idea potentially successful. An idea is like a round peg that won’t fit into a square h***. It needs some re-shaping. What is positive about your latest “round” idea?

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