APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (33)

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APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Are you solving the right problem?

Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t…

Started by Brian Jud

0 Jan 10

APSS Staff

Negotiate with a "poker face"

Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre…

Started by Brian Jud

0 Dec 20, 2016

APSS Staff

It's not about your book

The non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat…

Started by Brian Jud

0 Nov 12, 2016

APSS Staff

Watch your body language when selling

According to the Aili McConnon (Wall Street Journal, Oct 3, pg R8), striking the right balance of power and authority with warmth and empat…

Started by Brian Jud

0 Oct 7, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

 The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandi…

Started by Brian Jud

0 Oct 1, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandin…

Started by Brian Jud

0 Sep 23, 2016

APSS Staff

Announcing APSS-NJ Book Selling University

Do you want to sell your books in large quantities with no returns? Announcing APSS-NJ Book Selling University on September 13 in Fairfield…

Started by Brian Jud

0 Aug 3, 2016

APSS Staff

Take a little risk and sell more books

Yo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harv…

Started by Brian Jud

0 Jul 17, 2016

APSS Staff

Look for the opportunity in every market.

What you see is often a function of how you look at something. For example, some publishers look at libraries as one homogeneous niche. But…

Started by Brian Jud

0 Jul 4, 2016

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