APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (43)

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APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26

APSS Staff

Get a second chance after a bad presentation

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff…

Started by Brian Jud

0 Jul 10

APSS Staff

Do you just sell books?

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits…

Started by Brian Jud

0 Jun 30

APSS Staff

Solve buyers' problems and sell more books

When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo…

Started by Brian Jud

0 Jun 7

APSS Staff

10 ways companies can use your books as promo items

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways…

Started by Brian Jud

0 May 24

APSS Staff

Special-sales lesson from TED talks

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl…

Started by Brian Jud

0 May 16

APSS Staff

Visualize your special sales occurring

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You…

Started by Brian Jud

0 Apr 6

APSS Staff

Market as a carpenter would

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr…

Started by Brian Jud

0 Mar 27

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

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