APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (35)

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Discussions Replies Latest Activity

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Are you solving the right problem?

Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t…

Started by Brian Jud

0 Jan 10

APSS Staff

Negotiate with a "poker face"

Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre…

Started by Brian Jud

0 Dec 20, 2016

APSS Staff

It's not about your book

The non-retail sales process is not about you or your book. Rather, it is about providing your customers and readers with valuable informat…

Started by Brian Jud

0 Nov 12, 2016

APSS Staff

Watch your body language when selling

According to the Aili McConnon (Wall Street Journal, Oct 3, pg R8), striking the right balance of power and authority with warmth and empat…

Started by Brian Jud

0 Oct 7, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

 The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandi…

Started by Brian Jud

0 Oct 1, 2016

APSS Staff

Want an idea for a corporate tie-in for selling your book?

The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstandin…

Started by Brian Jud

0 Sep 23, 2016

APSS Staff

Announcing APSS-NJ Book Selling University

Do you want to sell your books in large quantities with no returns? Announcing APSS-NJ Book Selling University on September 13 in Fairfield…

Started by Brian Jud

0 Aug 3, 2016

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