APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (47)

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APSS Staff

Know what each buyer needs from your books

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t…

Started by Brian Jud

0 Jan 14

APSS Staff

Be useful

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Jan 2

APSS Staff

Use direct mail as a targeted marketing weapon

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

The Platinum Rule of special sales

The Golden Rule is “Do unto other as you would have them do unto you.”  That does not apply to book marketing. Instead, apply the Platinum…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26, 2017

APSS Staff

Get a second chance after a bad presentation

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff…

Started by Brian Jud

0 Jul 10, 2017

APSS Staff

Do you just sell books?

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits…

Started by Brian Jud

0 Jun 30, 2017

APSS Staff

Solve buyers' problems and sell more books

When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo…

Started by Brian Jud

0 Jun 7, 2017

APSS Staff

10 ways companies can use your books as promo items

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways…

Started by Brian Jud

0 May 24, 2017

APSS Staff

Special-sales lesson from TED talks

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl…

Started by Brian Jud

0 May 16, 2017

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