All Discussions Tagged 'book marketing,' - APSS - Association of Publishers for Special Sales2024-03-29T01:44:32Zhttp://community.bookapss.org/group/specialsales/forum/topic/listForTag?tag=book+marketing%2C&feed=yes&xn_auth=noGet a second chance after a bad presentationtag:community.bookapss.org,2017-07-10:4097118:Topic:1109012017-07-10T23:57:35.158ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span class="font-size-3"> The “<i>Wall Street Journal”</i> had an interesting article about getting a second chance after making a bad presentation. For example, if rebuffed, ask for feedback. Try to correct misconceptions. Don’t just ask for a do-over, but offer a reason why and present new or different information. “Recovering from a failed presentation isn’t an easy fix, but it can be done.”</span></p>
<p><span class="font-size-3"> The “<i>Wall Street Journal”</i> had an interesting article about getting a second chance after making a bad presentation. For example, if rebuffed, ask for feedback. Try to correct misconceptions. Don’t just ask for a do-over, but offer a reason why and present new or different information. “Recovering from a failed presentation isn’t an easy fix, but it can be done.”</span></p> Do you just sell books?tag:community.bookapss.org,2017-06-30:4097118:Topic:1105092017-06-30T12:22:31.694ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><font size="3">If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.</font><font size="3"> </font> <font size="3">Here is an example. In 2013 Airbnb thought about the relevancy of its mission to better articulate its uniqueness. They posed these questions to employees, guests and hosts, “Why does Airbnb exist? What is its purpose? What is its role in the world?” The result? People around the world didn’t…</font></p>
<p><font size="3">If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.</font><font size="3"> </font> <font size="3">Here is an example. In 2013 Airbnb thought about the relevancy of its mission to better articulate its uniqueness. They posed these questions to employees, guests and hosts, “Why does Airbnb exist? What is its purpose? What is its role in the world?” The result? People around the world didn’t want to be seen as tourists, but wanted to feel they could “belong anywhere.” This became the company’s official tag line. Airbnb became something bigger than travel. It stands for community and relationships. Airbnb would be the one place people could go to “meet the universal human yearning to belong.” (</font><i><font size="3">Fortune</font></i><font size="3">, January 1, 2017) What does your content and business offer buyers beyond the book?</font></p> Solve buyers' problems and sell more bookstag:community.bookapss.org,2017-06-07:4097118:Topic:1102012017-06-07T12:40:53.643ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span class="font-size-3">When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were they different from one another and how successful were they? What are their objectives for the upcoming campaign? Knowing the answers to these questions will put you in position as a strategic partner vs. a vendor. You will be better able to align their marketing…</span></p>
<p><span class="font-size-3">When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were they different from one another and how successful were they? What are their objectives for the upcoming campaign? Knowing the answers to these questions will put you in position as a strategic partner vs. a vendor. You will be better able to align their marketing strategy with a creative approach using your book as the focal point.</span></p> 10 ways companies can use your books as promo itemstag:community.bookapss.org,2017-05-24:4097118:Topic:1097562017-05-24T12:58:03.063ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span class="font-size-3">A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways companies can use your books to help them sell more of their products, in my article at <a href="http://tinyurl.com/n5pkv7g"><font color="#0000FF">http://tinyurl.com/n5pkv7g</font></a> </span></p>
<p><span class="font-size-3">A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways companies can use your books to help them sell more of their products, in my article at <a href="http://tinyurl.com/n5pkv7g"><font color="#0000FF">http://tinyurl.com/n5pkv7g</font></a> </span></p> Special-sales lesson from TED talkstag:community.bookapss.org,2017-05-16:4097118:Topic:1097502017-05-16T12:52:54.064ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p><span class="font-size-3">TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract flat revenue growth. He is conducting corporate conferences that look like the originals. He created customized talks for Marriott guests to watch in their hotel rooms. He is teaching public-speaking courses, and more. (Fortune, May 2017, pp 20 -22).</span></p>
<p><span class="font-size-3"> Book publishers can mimic this…</span></p>
<p><span class="font-size-3">TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract flat revenue growth. He is conducting corporate conferences that look like the originals. He created customized talks for Marriott guests to watch in their hotel rooms. He is teaching public-speaking courses, and more. (Fortune, May 2017, pp 20 -22).</span></p>
<p><span class="font-size-3"> Book publishers can mimic this strategy to build revenue by expanding beyond their core business. Seek creative ways to show buyers in corporations, associations, schools, the military and government agencies how they can use your content as promotional items. You can grow your sales, revenue and profits. APSS (<a href="http://www.bookapss.org">www.bookapss.org</a>) can help.</span></p> 60 minutes of special-sales informationtag:community.bookapss.org,2015-08-16:4097118:Topic:1065102015-08-16T15:40:38.805ZBrian Judhttp://community.bookapss.org/profile/BrianJud
<p>I did a 60-minute radio show last week about non-traditional marketing, with Dr. Judith Briles. Listen to it at <a href="http://ow.ly/QygpO">http://ow.ly/QygpO</a></p>
<p>I did a 60-minute radio show last week about non-traditional marketing, with Dr. Judith Briles. Listen to it at <a href="http://ow.ly/QygpO">http://ow.ly/QygpO</a></p>