APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'book marketing,' (6)

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APSS Staff

Get a second chance after a bad presentation

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff…

Started by Brian Jud

0 Jul 10

APSS Staff

Do you just sell books?

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits…

Started by Brian Jud

0 Jun 30

APSS Staff

Solve buyers' problems and sell more books

When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo…

Started by Brian Jud

0 Jun 7

APSS Staff

10 ways companies can use your books as promo items

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways…

Started by Brian Jud

0 May 24

APSS Staff

Special-sales lesson from TED talks

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl…

Started by Brian Jud

0 May 16

APSS Staff

60 minutes of special-sales information

I did a 60-minute radio show last week about non-traditional marketing, with Dr. Judith Briles. Listen to it at http://ow.ly/QygpO

Started by Brian Jud

0 Aug 16, 2015

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